Product thinking — is it Design thinking and another “buzz word”?!

Don’t you remember this Venn diagram?
the same definition I use above! (Customer ~ UX)
Product Management key activities, just more detail!

Product Thinking — the term important for UX designer

Product thinking is near more the UX (customer) on our first Venn diagram!
Google vs Bing

“Simplicity is the ultimate sophistication” — Leonardo da Vinci

“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” — Steve Jobs

“I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.” — Steve Jobs

User experience is 100% important for every digital product.

It can be easy to get bogged down in developing features when we get into user experience design. It’s not that features aren’t important but that they are often secondary to the reason a customer or user buys our product. That reason is simple; the user buys the product to solve a real-world problem for themselves.

In practice, that means we have to see the product first. A feature may (or may not) be a useful part of a product but without the product, the feature is a waste of space. A smartphone may be able to run apps for example but the primary use of a phone is communication. Apps may enhance the communication experience but without the ability to make calls, send texts, etc. apps would be of little value by themselves.

Therefore, designers should think about products first and feature second.

Nikkel Blasse, the product and interaction designer at Xing, calls this product thinking.[1]

Product Thinking enables UX designers to ask the right questions, to build the right features and to communicate with stakeholders more efficiently. It enables designers to say „no“ and to be hesitant before adding new features. Whenever a new feature is requested or someone has an idea for a new product, designers are able to ask the right questions, before drawing wireframes or crafting fancy layouts: “Does it fit into the product?”–“Does it serve a real user problem?” –“Do people want or need it?–Let’s find out first!” This will keep the product slim and effective.[2]

Product thinking is another “buzz word” for the Product Management team



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