User Experience Design Foundations — UX design for digital product

Gain a 10x result by getting the foundations first!

UX design for digital product. (Photo by Amélie Mourichon on Unsplash)

The beautiful graphic user interface(UI) will never cover up poor UX. But poor UX can ruin all the user positive emotions no matter how good UI is.

We’ve brought together 16 formatting tips to up your Medium game.

Firstly, come up with the history

The vast majority of the general population are yet befuddling what really User Experience is? They generally categories UX as the design or usability of the app or website or a software system.

That isn’t right. User Experience is more extensive than this. User Experience is available in everything that we use on a regular basis.

Donald Norman and Apple with the term “User Experience”

The term User Experience was coined by Donald Arthur Norman, the master and the most regarded individual in the field of design, usability, engineering, and cognitive science.

“I invented the term because I thought human interface and usability were too narrow. I wanted to cover all aspects of the person’s experience with the system including industrial design, graphics, the interface, the physical interaction, and the manual.” — Donald Norman

UX design, then, is the system designers create for that experience with the goal of having the user’s experience be satisfying and easy.

And while it is involved in a lot of different products and services, it typically refers to the digital design experience.

Digital Product: software, website… vs. Physical Product

User Experience is everything that user experiences while associating with any product, item, service, or brand. It might be a great or awful experience. The UX can be founded on the aggregate of personal interactions.

We should implement user experience is the input of UI

Digital Product and definition of UX Design

“Design is not just what it looks like and feels like. Design is how it works.” -Steve Jobs

Apple is the first U.S. company to reach $2 trillion in value. (Photo by zhang kaiyv on Unsplash)

Steve Jobs’s Apple brought to the world excellent products and services that start from the culture “User experience” which was very foreign to the world at the time Norman created it. Now Apple with very little innovations on their product in Tim Cook time, but Apple is the first U.S. company to reach $2 trillion in value. Because their creativity was ahead of rivals that were 10 years ahead.

But the subject here is about UX for a digital product like an application or websites, we scope our subject here:

  • User experience design for digital product
  • User experience design is an input step for the User Interface Design step.

You should learn then have an explanation about defining the term “user experience” for a digital product. Remember we have scope here to define, if not like Norman say UX is much more, it’s the strategy to engage customers.

“UX is not just what it looks like and feels like. User experience is how product works, how the logic of the product is.”

User Experience Design Process

The UX design process in 6 stages. Source: www.invisionapp.com [1]

Good UX design creates a positive experience for your user by anticipating — and fulfilling — their needs.

Any successful product or service, such as a website or app, needs a good UX design. With it, customers will remain satisfied and (ideally) loyal to your business. Without it, your user can be left frustrated and bitter with your product…resulting in, ultimately, fewer users.

And what that UX design actually looks like is going to differ from product to product and brand to brand. That means Apple’s UX design is going to be much different than Google’s — so don’t worry about what the other team is doing.

With that, let’s take a look at the UX process itself.

I suggest you read “The UX design process in 6 stages” in invisionapp.com.

The article is great to cover the process you need to learn by heart. Try to remember it give you more efficiency when digging deeper into UX knowledge.

(** I don’t try to make things different here. Where I can find a good resource, I’ll deliver it to you directly.**)

Depend on your current company and job description. UX designers only implement from stage 1 to the end of stage 3. And then take the result from the data team or researcher to implement a loop from 1 to 3. And know all 6 stages make you understand better your job and make it done excellently.

But in the end, a customer journey map is the most important thing the UX team needs to know granularity.

The true nature of user experience design

The true nature of user experience design exceeds the techniques that we use to express our design ideas.

A UX designer’s work should always be derived from people’s problems and aim at finding a pleasurable, seductive, and inspiring solution. The results of this work should always be measurable through metrics describing user behavior. UX designers use knowledge and methods that originate from psychology, anthropology, sociology, computer science, graphic design, industrial design, and cognitive science. User experience design is a complex set of activities and, in fact, a way of thinking.

Photo by Paul Hanaoka on Unsplash

If you start to breathe the air of UX design and really devote yourself to it, your team will surprise you and amaze your customers. In the age of user experience design, your users expect your product to be well designed. And it’s really important for the sake of your company that you remember: UX design does not equal wireframing. Anyone can wireframe — it’s a rather simple activity; many people can write simple HTML code, but not everyone can design experiences.

You must remember, though, that tools are just tools and that user experience design shouldn’t be confused with merely drawing a wireframe, creating a prototype, or forming a diagram. [2]

Users as the center of UX design

You may hear a lot about the terms: “customer-centricity”, “product thinking”, “design thinking”. I don’t say that these are “buzz word”, but I know the one common principle of these that is put users as the center of the thinking process, embrace your work with “the voice of the customer”.

I wrote an article that I believe brings enough to you to have a way to understand your customers’ voices:

The voice of our customers — Is it a customer-centric approach?

User Experiences’ Factors

User Experience (UX) is based on different factors as mentioned below:

  1. Usability
  2. Affordance
  3. Time / Speed
  4. Psychology
  5. Discoverability
  6. Simplicity
  7. Comparison
  8. Uniformity
  9. Memorizing
  10. Value
  11. Desirability
  12. Credibility
Don’t be scared when you see a lot of things. Simplicity is a skill here.

You don’t need to know and understand all of it immediately if you're a new one here. But on your path to UX, keep your eyes on every term will make you master and go deeper UX knowledge and skills.

From 1 to 12 is a long term goal of a product. Each of the steps above is the foundation for the steps below.

  • You have to outperform the product on each step
  • and don’t forget, without the first steps there are no following steps

In the bottom

  • Understand the history of the term “User experience design” to get you more visualize UX job. The definition of User experience design for a digital product.
  • Understand and remember “The UX design process in 6 stages”.
  • The true nature of user experience design is not from technique or tools. It’s from the voice of the customers.
  • Need to know and figure out UX’s factor every day.

And one more thing, good luck to you, we all need some luck! 💖

[1] —InVision | Digital product design, workflow & collaboration— https://www.invisionapp.com/inside-design/6-stages-ux-process/

[2] —UXPin | UI Design and Prototyping Tool — Free Guide: UX Design for Startups — UXPin

Lifetime Learner